ServicesUX/UI Design.

01.User Experience

The most important thing is to know and understand the end user, their needs, motivations and expectations.

We understand the relationship between users and their devices, and we take into account factors that influence the user experience such as usability, accessibility, UI (user interface), AI (information architecture), etc., which is key to an unbeatable digital experience.

We design attractive, useful and efficient responsive products. Diseñamos arquitecturas, wireframes, prototipos (low-fi / hi-fi), para múltiples dispositivos para lograr que el usuario tenga total satisfacción con nuestro producto / servicio, por lo tanto convertimos las interacciones en resultados cuantificables y cautivamos a los potenciales usuarios, todo con el objetivo de mejorar las tasas de conversión y su fidelidad.

Each of our designs is a solution proposal that we iteratively validate with our clients´ equipments and with the end users, until getting the best solution in the most efficient way.

02.Digital Brand

We build your company identity.

Branding Consulting: The first thing we do is understand the brand we are working with, and we study its presence in all areas.

We define the strategy: In this phase we align the brand strategy with our client's business strategy.

Visual identity: In this creative phase we turn the strategy into an idea that impacts and transmits. To do this, we design a logo, its color, its typography, its website, its brochures and everything that helps us recognize and differentiate the brand created.

03.UX tools

Focus group

Round table with a group of users with the aim of collecting information about their perceptions, feelings and opinions about a product / service.

Empathy map

It helps us to understand what the user really wants and to know better their concerns and motivations.

User persona

Creation of fictional characters that help us humanize the user and put ourselves in their shoes.

User journey map

Tool that allows us to illustrate the user relationship with our product / service in its different phases or steps.

Prototyping

Wireframes, mockups and prototypes to capture ideas and detect mistakes and improvements before the development phase.

Heuristic analysis

To be able to evaluate and detect usability errors of the product / service.